Lady Gaga is the New Face of Polaroid

by Filipa Oliveira

A new gig for Gaga – the 2009 music sensation has been appointed creative director at instant-photography brand Polaroid. In an attempt to revive the once so popular corporation, the OTT pop star will be developing new prototypes, using a unique blend of fashion and technology. “I am so excited to extend myself behind the scenes as a designer and to – as my father puts it – finally, have a real job.”, the 23-year-old singer has said. Placing her unique fashion sense and wacky style at the service of photography innovation, Gaga is set to star in Polaroid’s marketing ads, as the first merchandise products will hit retail stores in late 2010. We can hardly contain our excitement.

Read more {Guardian}

Read more {Nicola Formichetti}

More: Lady Gaga • Newsflash • Polaroid

Added on January 8, 2010

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