Lady Gaga is the New Face of Polaroid

by Filipa Oliveira

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A new gig for Gaga – the 2009 music sensation has been appointed creative director at instant-photography brand Polaroid. In an attempt to revive the once so popular corporation, the OTT pop star will be developing new prototypes, using a unique blend of fashion and technology. “I am so excited to extend myself behind the scenes as a designer and to – as my father puts it – finally, have a real job.”, the 23-year-old singer has said. Placing her unique fashion sense and wacky style at the service of photography innovation, Gaga is set to star in Polaroid’s marketing ads, as the first merchandise products will hit retail stores in late 2010. We can hardly contain our excitement.

Read more {Nicola Formichetti}

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Added on January 8, 2010

One Comment on "Lady Gaga is the New Face of Polaroid"

Picture This: Create by Jason Wu Hits UK | Signature9 UK on Wed, 23rd Jun 2010 3:49 pm

[...] seems to be the latest trend amongst celebrities and tech giants (remember Vivienne Tam and HP or Lady Gaga and retro brand Polaroid?) the stylish point-and-shoot line was introduced in February alongside Wu’s Fall collection [...]