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Dress Me Up Dolly

by Sarah Knapman

Topshop_DressMeUp7_V_24Nov09_PRIn the way that celebrities are loaned dresses for big occasions, highstreet giants Topshop have come up with their own loan service. ‘Dress Me Up’ allows the customer, for the bargain sum of £40, to borrow dresses worn by the likes of Kate Moss, Freida Pinto and Dita Von Teese. The catch is, the loan is for one day only, after which the dresses will be auctioned off for charity. Don’t fret though, the auction is open to the public so if after a day of wear you just can’t live without ‘that’ dress you can buy it, all proceeds going to Help The Aged and Age Concern.

Read the full story {Vogue UK}

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Added on November 25, 2009

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