Jimmy Choo:You, your shoes and 72

by Filipa Oliveira

To support the funding of the Simelela Rape centre in Cape Town, Jimmy Choo teamed up with Elton John’s AIDS Foundation and launched Project PEP. Aiming to provide a voice for the underprivileged women in South Africa, the designer created a vibrant punk motif collection around the social media campaign “You, your shoes and 72″ featuring a photo competition. All you need to do to get involved is submit a picture inspired by the theme and hope to be shortlisted to appear in an exhibition at Selfridges on 29th October. Along with supporting this worthy cause, you’ll also be in the running to win a top prize of seven pairs of shoes and two bags by Jimmy Choo. Irresistible!

Read the full story {ftape.com}

More: Elton John • Jimmy Choo • Newsflash • Selfridges

Added on October 15, 2009

Wealthy Web 2.0: UK Social Media’s Richest Audiences [Infographic]

You may have heard that Facebook recently ...

Will PPR Acquire Burberry?

In a rumour that can come to ...

Summer Readings: Emilio Pucci, the Prince of Prints

Emilio Pucci by Vanessa Friedman is the ...

Meet Jennifer Aniston at Harrods

After some delays last month, Jennifer Aniston’s ...

Stella McCartney Creates Olympic Fashion

[caption id="attachment_5721" align="aligncenter" width="490" caption="'Adidas by Stella ...

Selfridges Launches ‘The Forever Shop’

When all trends fade and you’re stuck ...

Elle McPherson Infuriates Animal Activists Over Beauty Regimen

At the age of 47, Elle McPherson ...

Victoria Beckham to Design for Range Rover

The Beckham brand goes 'on the road' ...

Sarah Burton Flies Solo for McQueen

Once again, all eyes are riveted on ...

The Louboutin Manicure: the Legitimate Way of Cheaply Owning the Red-soled Stiletto

Fake fingernails, intricate nail art, ultra-bright neon ...