Where the Wealthy Shop Online [Infographics]

by YM Ousley

In sheer numbers, the high street trumps high-end when it comes to attracting high earning visitors. Our data is from Google’s Ad Planner, which only offers visitor and demographic information going back one year. We can’t say if the economy has played a role in shifting online shopping preferences, but at present, wealthy online shoppers in both the UK and US aren’t visiting luxury destinations as often as they visit high street e-commerce sites.

wealthy-online-shoppers-UK
Want to know where the wealthy shop online in the US? Visit Signature9.com for a look at the US sites popular with high earners.

Who else has attracted wealthy shoppers online? Invitation and membership sale sites like Brand Alley and Vente Privee for starters. And designer discounters the Outnet and Yoox reach a large number of wealthy UK online shoppers proving that even those who may be able to afford full price are going for the best deals when staying stylish.

wealthy-online-shoppers-UK-percent

Percentage wise, e-commerce sites with physical store counterparts are attracting an audience with a high percentage of wealthy visitors.

Infographics may be copied or reproduced online with a live, followed link to this page. Please contact us for high-resolution images suitable for print.

Share this

Email This Post

Retweet

on Facebook

Added on February 22, 2010

2 Comments on "Where the Wealthy Shop Online [Infographics]"

RSI WARNING: Selfridges is Online! | Signature9 UK on Thu, 25th Mar 2010 10:16 am

[...] taken from Google Ad Planner, show that Selfridges receives a high number of monthly visitors (big spenders earning £50,000 or more), surpassing Net-a-Porter and beaten only by Asos, Topshop and Harrods. We have no crystal ball to [...]

Wealthy Web 2.0: UK Social Media’s Richest Audiences [Infographic] | Signature9 UK on Tue, 27th Jul 2010 9:16 pm

[...] fashion, we know that the wealthy are overwhelmingly shopping at sites like ASOS and Topshop in greater quantities than sites like Harrods or Harvey Nichols. [...]