We’ll have the McBurberry Deluxe, please!

by Filipa Oliveira

mcfancy-burberry-burger

Revealing the stimulus behind his successful slim down plan, Karl Lagerfeld once said to the world, “Fashion is the healthiest motivation for losing weight”. He clearly did not see the counter strike coming. We mean, it’s hard enough to live solely in low-fat carbs in order to become high-end fit. But fast-food goodies parading in high couture packaging? As appealing as it sounds, that has diet disaster written all over it. And we’ve got The Cool Hunter to thank for that. Creating Access Agency, a marketing entity that will tease consumers’s imagination, TCH is planning to step up the fashion game in some of our day-to-day brands. First on the list is McFancy “an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.” Ambitious words, but what about the price tag?

And though McFancy is currently just a concept and the idea of Anna Wintour chomping into a double burger is making us roll on the floor, we can’t avoid looking further into the fashion world and wonder – will flipping Prada burgers become the job a million girls would kill for?

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